Pasture to Plate
Aligning the Te Mania breeding program to market signals and producing a superior product for consumers has always been an aspiration of Tim Wildings.
In 2008 this goal was achieved, with the development of a supply agreement and integrated quality assurance branded beef program in partnership with Countdown to supply stores nationwide. Countdown sold over 4.0million consumer packs branded under its Finest Angus range in 2012.
“The opportunity to work closely with a large retailer such as Countdown, who are very committed to supplying customers the absolute best quality product, backed with a credible branding and marketing program, is a chance in a life time and I am excited about bringing more Te Mania clients into the program,” Tim Wilding