Countdown's Finest Angus Range
The Countdown Finest Angus range has now been on the shelves of Countdown store for five years. It started from humble beginnings of just 20 purebred Angus per week but has now grown to nearly 200 per week or around 10,000 annually. The programme, which was awarded the Countdown Best New Meat Product Award in 2012, insists on 100% Angus genetics to give the brand a point of difference, with an emphasis on achieving the absolute best quality Angus beef.
Countdown is continually looking for new initiatives, such as the new look retail presentation and consistently seeking improvement with the Countdown Finest Angus range, which is very positive for the long term growth of the program. From launch the meat range quickly found favour among shoppers and has grown in scale because of attention to quality and consistency of supply.
From a producers point of view it is exciting to see a large supermarket group such as Countdown working to deliver its customers a premium product backed with a story and brand and more importantly rewarding suppliers who deliver the consistent quality to support that brand.