Farmpure

Selected suppliers, of which  a large proportion are connected to Te Mania’s genetic program, are part of a dedicated producer club called Farmpure that’s sole purpose is working to bring integrity from paddock to plate through the use of 100% Angus genetics, on farm practices and traceability.

Farmpure procures around 10,000 head of 100% Angus bred cattle annually for the Countdown Finest Angus Range and is aiming to significantly increase this over the next few years. For 100% Angus these selected suppliers are paid a premium above the standard prime beef schedule.